Playground game design as a sustainable competitive advantage
There exists a perplexing multi-billion dollar mystery sitting in plain sight of everyone who works in the game industry. Some of the top franchises such as GTA or Sims do not experience the same competitive pressures as do other titles in popular genres. Also unexpected is that the companies that originally innovated with the creation of a new genre end up dominating. Something beyond your typical branding and IP ownership acts as a barrier to […]