First, here is a holiday picture I painted for everyone. The creature to the left is a Hairy Elephantosaurus. His prehensile mustache and beard are well suited to both the winding of fine pocket watches and the adjusting of crystalline monocles.
As the last few moments of 2009 draw to a close, I look back with great delight on what has unfolded so far. I started the year at GDC and was struck by the immense potential of plugins such as Flash, Unity and Silverlight. At the same time, I was saddened by the generally low level of both business and development knowledge that exists in the developer community targeting those platforms. You can give a man a finely crafted fishing rod, but if he uses it like a club to beat fish senseless, he may still starve.
The Flash web market. in particular, is rapidly changing. Here are some thoughts on what comes next.
- The quality bar will rise: Veteran developers from the vicious battlefields of casual games and social games will begin adopting Flash as their primary platform. They’ll bring with them vastly superior art and larger budgets. As a result it becomes harder for the individual indie to make it into the top 0.01% that makes a living.
- Portals get on the web-based F2P bandwagon: Some major flash portals will make free-to-play games a major portion of their offering. It is a richer source of revenue and increases retention. In the dog-eat-dog world of game portals, adapt to new sources of sustenance or die.
- The growth of long form Flash: Due to the support of portals, the success of social games, plus the revenue benefits of micro transactions, long form Flash games will start to encroach on the dominance of short form sponsored games. Some of the first generation developers that experimented with tacking transactions onto their existing short form titles will see the light and design retention-based play directly into their upcoming titles.
- Viral distribution will break out of the social networks: As developers figure out that the game lives in the cloud not on a portal, they’ll start treating social networks as one of many marketing channels and stop equating ‘social game’ with Facebook alone. Viral loops will evolve into game driven marketing, a set of highly scalable, automated, experimentally verified techniques that drive an exponential acquisition of players. You need a server, you need players, you need a method of communication and notification. You do not however need a social network per se. Expect modular marketing systems built into some high end games that target multiple social networks, consoles, email address books, flash portals and any other concentrated source of potential customers. At least this is what I’ll be doing. 🙂
- Gameplay will continue to dominate: We are still in the stage of the market where we compete based off innovative gameplay, business models and distribution, not non-game fluff like narrative, licensed IP and massively expensive 3D graphics. Thank God. These priorities will shift as the web games market matures, so let’s enjoy it while we can.
So many exciting opportunities. Let’s raise a toast to an amazing and prodigious 2010! You are going to do great things.