The Passion of the Developers
A thousand little decisions go into the creation of a great product. Most are not in the specs or master plans. Instead, they are implemented by testers and programmers. Yet, these are the same people that are traditionally lampooned as geeky and out of touch with the target customers. What would happen if the developers possessed a deep understanding of their customers needs and desires? Suddenly, those thousand little decisions aren’t introducing random noise into […]